Getting to Yes
key ideas & insights
Negotiating Agreement Without Giving In
Roger Fisher, William L. Ury, Bruce Patton
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Unlock the secrets of effective negotiation in personal and professional life, learn to separate people from problems, maintain focus on interests over positions, invent solutions for mutual gain, rely on objective standards to ensure fair deals, and strengthen your Best Alternative to a Negotiated Agreement (BATNA).
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About the Author
Roger Fisher, William L. Ury, and Bruce Patton are researchers and educators associated with the Harvard Negotiation Project. Their expertise lies in the fields of conflict resolution and negotiation, and they have shared their insights with millions through their impactful writing and teaching.
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