Gap Selling
key ideas & insights
Getting the Customer to Yes
Keenan
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What's inside...
Inside this book, you'll explore the game-changing approach of problem-centric selling, where you'll learn to understand your customer's needs better, position your product as a solution, and successfully guide your customer from their current state to their desired state with the help of a structured sales process, effective communication, and strategic handling of objections.
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About the Author
Keenan is a globally recognized sales consultant and speaker, known for his innovative and result-driven sales strategies. His profound expertise and insights in gap selling make his writings particularly engaging for those keen on advancing their sales performance.
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