The Challenger Sale
key ideas & insights
Taking Control of the Customer Conversation
Matthew Dixon, Brent Adamson
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What's inside...
Inside this book, you'll discover a groundbreaking model that challenges conventional sales methods, introducing the concepts of teaching, tailoring, and control as keys to sales success, and demonstrating how large scale practical application of this model might require substantial organizational changes.
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About the Author
Matthew Dixon and Brent Adamson are accomplished researchers for CEB, a best practice insight and technology company. Their profound expertise in sales and customer service combined with their research capabilities have shaped this groundbreaking book, primed to transform your sales approach as you know it. Your journey towards sales proficiency begins here.
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