Crossing the Chasm, 3rd Edition
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Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Geoffrey A. Moore
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About the Author
Geoffrey A. Moore is a renowned author, speaker, and business advisor specializing in transformative business strategies. His insightful approach towards high-tech marketing makes him an influential figure in Silicon Valley, guiding businesses and startups through complex market dynamics. His prolific work, including Crossing the Chasm, is a must-read for any tech entrepreneur.
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