Blue Ocean Strategy, Expanded Edition
key ideas & insights
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renée A. Mauborgne, Renee Mauborgne
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What's inside...
Nestled in this book are invaluable insights on how to make market competition irrelevant by creating 'Blue Oceans' of uncontested market space, through strategic shifts, value innovation, and key organisational changes.
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About the Author
W. Chan Kim and Renée Mauborgne are world-renowned professors of strategy at INSEAD, one of the world's top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute. Their work challenges the traditional perspectives of competition and strategy, making them influential thought leaders in the business world. Their ideas can inspire you to take a leap from the red shark-infested waters of competition into new, blue oceans of untapped potential.
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