The 22 Immutable Laws of Marketing
key ideas & insights
Exposed and Explained by the World's Two
Al Ries, Jack Trout
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About the Author
Al Ries and Jack Trout are renowned marketing strategists with decades of experience in the industry. Known for pioneering the concept of "positioning," they have authored multiple bestsellers and are considered essential reading for anyone serious about mastering the art of marketing. Their insights offer a roadmap for both newcomers and veterans in the field.
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