Pre-Suasion
key ideas & insights
A Revolutionary Way to Influence and Persuade
Robert B. Cialdini
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Master the art and science of influence and persuasion, and understand how the power of 'pre-suasion' - setting the stage before making a request - impacts decisions, with revelations from the fascinating experiments and scientific insights provided.
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About the Author
Robert B. Cialdini is a renowned social psychologist whose extensive research on influence and persuasion has revolutionized the understanding of these concepts. His groundbreaking theories and techniques, such as those in "Pre-Suasion," have shaped our perceptions of influence and decision-making.
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