Influence, New and Expanded
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The Psychology of Persuasion
Robert Cialdini
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Discover the fascinating science behind influence and persuasion, and master the six universal principles that drive us to say "yes" with the key insights from Robert Cialdini's renowned book, "Influence, New and Expanded: The Psychology of Persuasion.”
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About the Author
Dr. Robert Cialdini, Ph.D., is an American psychologist, academic, and esteemed expert in the psychology of persuasion. As Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and a visiting professor at Stanford, Cialdini has dedicated his career to conducting scientific research on what leads people to say “Yes” to requests. His groundbreaking research has culminated in multiple New York Times bestselling books, with "Influence" standing as a cornerstone, recognized as one of the 100 best business books of all time.
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