Predictably Irrational, Revised and Expanded Edition
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The Hidden Forces That Shape Our Decisions
Dan Ariely
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About the Author
Dan Ariely is a James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. He has utilized his unique understanding of human behavior to publish several best-selling books, offering readers a fresh perspective on why we do what we do. His work has not only advanced academic understanding but also provides practical insights for everyone looking to better navigate their decision-making process.
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