Contagious
key ideas & insights
Why Things Catch On
Jonah Berger
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Delve into the intriguing science behind why certain things go viral, learn the key triggers that make things popular, and unravel the secret recipe to crafting ideas and products that people talk about and share.
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About the Author
Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, viral marketing, and social influence. His work provides invaluable insights for both individuals and businesses aiming to make their ideas or products more popular and contagious.
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