Made to Stick
key ideas & insights
Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
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Within this summary, you'll discover invaluable insights into why some ideas capture public attention and are remembered for ages, while others fall by the wayside. By delving into the principles of 'sticky' ideas, you'll learn how to construct compelling messages that inspire, engage, and last.
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About the Author
Chip Heath and Dan Heath are acclaimed American authors renowned for their innovative insights into business, communication, and social change. Their profound understanding of 'sticky' ideas provides readers a unique perspective to successfully convey and propagate their messages.
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