Killing Marketing
key ideas & insights
How Innovative Businesses Are Turning Marketing Cost Into Profit
Joe Pulizzi, Robert Rose
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Learn how to transform marketing from a cost center into a profit center by shifting your mindset, leveraging content feedback loops, employing marketing as media, nurturing audience relationships, broadening the role of marketing, harnessing the power of community, diversifying content across platforms, and adopting a content-first approach.
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About the Author
Joe Pulizzi and Robert Rose are renowned marketing innovators, authors, and advisors. Through their extensive experience and unique insights, they offer readers a fresh perspective on the power and profitability of effective marketing practices. Their expertise can help businesses transform their marketing strategies and achieve astonishing profit growth.
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