Data-Driven Marketing
key ideas & insights
The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
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Inside, you'll uncover the key metrics that every marketer should know, the significant role of data-driven decision-making in modern marketing, strategies to increase profitability, and the importance of understanding concepts like Return on Investment, customer retention, brand awareness, and market share in crafting successful marketing strategies.
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About the Author
Mark Jeffery is a leading figure in the realm of marketing, serving as a Senior Lecturer at Northwestern University's Kellogg School of Management. His extensive experience and insight into the world of marketing are well reflected in "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know," a must-read for anyone aspiring to succeed in the field.
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