How to Measure Anything
key ideas & insights
Finding the Value of Intangibles in Business 3rd Edition
Douglas W. Hubbard
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About the Author
Douglas W. Hubbard is a decision scientist known for developing Applied Information Economics (AIE). Using this structured approach to analyze and manage uncertainty, Hubbard has provided transformative insights to numerous industries around the globe. His innovative work has empowered many businesses and individuals to make more informed, data-focused decisions.
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