Confessions of an Advertising Man
key ideas & insights
David Ogilvy
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Inside this narration, you'll unearth Ogilvy's invaluable insights into the world of advertising, discover the art and science behind creating memorable ad campaigns, and learn several practical, effective strategies that you can apply to your career, whether within or beyond the marketing field.
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About the Author
David Ogilvy, often referred to as "The Father of Advertising", channeled his wealth of advertising knowledge into his iconic agency, Ogilvy & Mather, which still operates under his philosophies to this day. His legacy carries on through his timeless insights that continue to shape advertising and marketing practices worldwide.
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