The Mom Test
key ideas & insights
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick
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Get ready to delve into a hands-on guide that will teach you how to effectively talk to customers, validate your business idea, ask the right questions, and make the most of the feedback you receive, ensuring your entrepreneurial journey is built on reliable, customer-centric foundations.
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About the Author
Rob Fitzpatrick is an experienced entrepreneur and business author. Having tried and tested his principles in the trenches of his startup journey, Fitzpatrick's insights and advice have proven invaluable for budding entrepreneurs charting their own paths.
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