Business Studies For Dummies
key ideas & insights
Richard Pettinger
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Navigate the complex landscape of business studies and gain insights into essential business concepts, the crucial role of the external and internal environment, the power of a solid marketing strategy, the importance of financial understanding, the extended responsibility of businesses, the critical need for change and innovation, and the significance of leadership and personal development.
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About the Author
Richard Pettinger is a Principal Teaching Fellow at the University College London (UCL) School of Management. His extensive work in educating countless students about business studies makes him a reliable guide for anyone seeking insights into navigating the business world.
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